Prepare Yourself To Start Your Own Export Business

Narinder Thonthia

You want to start an export business in Pakistan, but confused to take a decision? So don`t worry, In this series of articles we help you to make your thoughts and provides sensible advice to assist you to enter into new markets.

Here we also discuss What are the benefits of export, What challenges we can face, What are the risks and what Strategies used to over come these risk, How we promote your product or services, How can we find customers, How can we secure our payments and much more, in Short here we include everything which required you to better understand the business environment and run your export business successfully.

If you really think about starting an export commercial business so you must have few questions in your mind which required answers, therefore we covered the following topics in Questions and Answers format.

Guide to Start Export Business

Part 1: The Make Your Thoughts to Export.

Part 2: Getting Ready For Export.

Part 3: Choice of marketplace.

Part 4: Identifying customers. (Coming Soon)

Part 5: Selecting a strategy. (Coming Soon)

Part 6: Cultural concerns. (Coming Soon)

Part 7: Promotional materials. (Coming Soon)

Part 8: Quality assurance. (Coming Soon)

Part 9: Pricing your products or services. (Coming Soon)

Part 10: How to Securing payment. (Coming Soon)

* The Make Your Thoughts to Export *

Are you ready to make international Income? Yeah! Ask this question for yourself, if the answer is yes, then hold down and think what are the advantage and disadvantage of exporting your product or services and what strategy you need to follow, let`s find the answers below.

1. What are the benefits one can get from export business?

You can get many benefits from exporting your products or services. Some of the most common are the following:

Acquiring contracts in stable, convertible currencies.
Making use of your production ability extra constantly.
Acquiring clients whose needs are a higher suit in your services.
Figuring out companions for greater marketplace diversification.
Preserving current customers who are expanding across the world.
Diversifying risk by broadening your market, currency and client bases.
Growing earnings volume beyond what’s possible within your domestic market.
Acquiring new information or experience that you can use on your own home market.
Decreasing dependence on domestic sales or compensating for stagnating domestic markets.

2. What are the advantages to be gained from exporting ?

You can gain many advantages or benefits from exporting. Some of the most common are the following:

Extending the life cycle of a service innovation.
Acquiring contracts in stable, convertible currencies.
Identifying partners for greater market diversification.
Utilizing your production capacity more continuously.
Keeping current clients who are expanding internationally.
Acquiring customers whose needs are a better match for your services.
Diversifying risk by broadening your market, currency and client bases.
Increasing sales volume beyond what is possible within your domestic market.
Acquiring new knowledge or experience that you can use in your domestic market.
Decreasing dependence on domestic sales or compensating for stagnating domestic markets.

3. How do I reduce the risks associated with exporting ?

In most time, the degree of risk you will face is directly related to how you ensure that you are export ready (see question 6) and the way in which you develop your customer base abroad. The following are the most common strategies used to reduce risk:

Type of risk	Strategies used
Not getting paid	Develop good customer relations. Inspect your prospective customers creditworthiness before doing business with them.
Legal action for non-completion	Manage your customers` expectations well. Get professional liability insurance.
Loss on foreign exchange	Contract for exports in a stable currency. Reduced domestic
Reduced domestic quality	Make sure that you have sufficient capability for exporting in addition to for supplying pleasant service in your domestic clients.
Growing neighborhood competitors	Select local partners with complementary, rather than similar, expertise.

4. What do I need in order to export effectively & successfully?

To be ready to export effectively, you need to have or to do the following:

The proper online presence.
Realistic expectations of what it will take to succeed.
Support from senior management for your export objectives and strategy.
A competitive service well matched to the needs and preferences of local customers.
Good enough resources: budget, delivery capacity and team of workers who are touchy to cultural differences.
A flexible and well timed export method that takes gain of your network of contacts and this is primarily based on suitable market research.
To follow through on all the steps required to ensure that your firm is export-ready before attempting to market your service abroad.
Flexibility in your export strategy is critical because the international competitive environment changes rapidly and market opportunities often come and go in less than six months.

5. What are the most common mistakes made by exporters?

Most export mistakes fall into certainly one of eight categories:

Approaching a market cold rather than getting referrals from happy customers and different network contacts.
Trying to promote one`s service without first spending time to set up one`s credibility as a provider of quality services.
Negative or rushed preparation, including travelling to foreign markets with out spending time on market research and developing contacts.
Not attempting to personalize the service to cultural values and mores overseas, and assuming that a specific export technique or service will automatically be successful in all countries.
Now not treating on line presence as every other market that desires to be staffed as it should be to meet the needs of world customers..
Not supplying sufficient and well timed follow-up..
Looking to access too many markets at a time.
Neglecting to translate marketing materials into the local language.

6. How do I reduce the risks associated with export business?

To be equipped to export efficiently, you want to have or to do the following:

Support from senior management on your export goals and approach.
Adequate resources: price range, transport capacity and staff who are touchy to cultural differences.
A competitive service nicely matched to the needs and possibilities of neighborhood customers.
The appropriate online presence.
Practical expectancies of what it will take to be successful.
A flexible and timely export strategy that takes advantage of your network of contacts and that is based on appropriate market research.
To follow through on all the steps required to ensure that your company is export-ready before attempting to market your service abroad.

Flexibility on your export method is vital because the international aggressive environment modifications swiftly and marketplace possibilities frequently come and cross in less than six months.